Madison ReedRadiant Hair Color Kit, Dark Golden Brown for 100% Gray Coverage, Ammonia-Free, 5NGV Napoli Brown, Permanent Hair Dye, Pack of 1

I’ve tried a lot of at-home hair color brands over the years, but Madison Reed 5NNN is by far one of the best—especially for covering stubborn greys. The color is deep, natural-looking, and leaves my hair feeling soft and healthy, not dry or brittle like with some other dyes.The 5NNN shade is perfect if you’re looking for a rich, neutral brown with no red or gold undertones. It gave me beautiful, even coverage from root to tip, and it blended seamlessly with my natural hair. I also love that the formula is free of ammonia and harsh chemicals—it doesn’t have that overwhelming chemical smell, and it’s gentle on my scalp.The kit comes with everything you need, including barrier cream and cleansing wipes, which makes the whole process super easy and mess-free. I’ve already repurchased and plan to stick with this brand long-term.Highly recommend if you want salon-quality results at home!

⭐️⭐️⭐️⭐️⭐️ Salon-quality results at home! My favorite shade – 10NGV Amalfi BlondeI’ve been using the Madison Reed Radiant Hair Color Kit in Light Golden Blonde (10NGV Amalfi Blonde) for almost a year now — and I can honestly say it’s the best at-home hair color I’ve ever tried!💛 The color turns out warm, bright, and beautifully golden, exactly what I was looking for. It looks natural, brightens up my face, and has no unwanted yellow tones.💇‍♀️ After coloring, my hair feels soft, silky, and shiny. There’s no dryness, breakage, or irritation to my scalp — just healthy, beautiful hair.✨ The kit includes everything you need: color cream, activator, two pairs of gloves, a cap, shampoo, and conditioner — all high quality. The color is easy to apply, doesn’t drip, and has a very mild scent.The color lasts well, and touching up the roots is easy with no harsh contrast. It gives me salon-like results right at home, and it saves so much time and money!🛒 I always buy it here on Amazon from the Madison Reed Store — fast delivery and always fresh product. I really appreciate the reliable service and quality!Highly recommend to anyone looking for a beautiful blonde shade and hair care in one package. 💖

Very pleasantly surprising! I applied it to the roots first, and then the rest of my blonde hair for 30 minutes. It covered all of my grays. My hair is soft and it’s the perfect tone of neutral blonde. I just pray that it lasts.I will purchase this again. This did not make my roots orange like so many box colors do. My roots were about a level seven dark blonde with lots of gray and about 2 inches long.

I used Light Golden Red, &7NCG, Genova Red.On the package, the color looked like an exact match for my original hair color. (I have just enough grey, here & there throughout my hair, to want to cover it... for now, anyway. Vanity... right? lol )I fell in love with Madison Reed's packaging and the thoughtfulness shown in this very complete hair color kit. The messaging in it dazzled me, as well.Using the product, I didn't care for the smell of it, but it wasn't nearly as bad as some ammonia-based hair color products. So far, so good.In addition, I was impressed by how much hair color was included. Even with long, thick hair, I was able to cover everything from the roots to the very longest tips of my hair, and do so completely.The included shampoo and conditioner were both lavish and generous. Again, as someone with very thick hair, this was appreciated.But then, fresh from the shower, I looked in the mirror.Umm...It looked like the color coverage wasn't consistent. Not even close.Worse, when my hair was dry, the color at the top of my head was spectacular, but starting at about ear level, the color was much darker.Indoors, it looks almost black. On someone as fair-skinned as me, the effect was jarring. Suddenly, every freckle and laugh line seemed more obvious. This was NOT flattering.Oddly, the ends of my hair barely took any color at all. That was fine, because naturally colored hair is usually lighter (sun bleached) at the ends.In the accompanying photo, my head is tilted, so I'm looking up. You're seeing the top of my head as well as my back. Also, that picture was taken on a slightly overcast day, so the variations in color aren't due to extreme lighting. It looks far worse indoors, but I think the photo conveys the essense of the problem.Note: It's been a few years since I was a hair model, but I picked up a lot of hair coloring tips from the pros. So, I'm still mindful of the importance of coloring my hair thoroughly and consistently, and following package directions - to the letter - for the best results.In other words, it's not as if I smothered the top of my head with hair dye, and just loosely spread the rest of my hair with far lighter coverage.Likewise, I didn't douse the middle (now darkest) band of my hair with extra color, or omit coloring the ends, either.To me, it looks like this hair color should not be used on long, previously colored hair. I'd ask for a refund if I had anything to return to the seller, but - of course - I used the complete package. So, at best, that was a waste of $30.I'm going to wait a week so my hair has time to recover, and then I'll be using an "oops!" products to remove the Madison Reed hair color. Fingers crossed, it'll restore how my hair looked before using Madison Reed's hair color. (If that doesn't work, Plan B is to streak my hair with blonde. At worst, it'll look "artsy.")I'll agree that the Madison Reed hair color at the top of my head looks exactly as I'd hoped. It's very close to the color shown on the product's packaging.The probem is: The rest of my hair looks awful.If your hair is short - and, preferably, has never been colored before - you may love Madison Reed.For me, this was an extremely distressing experience.Fortunately, I work at home. This week, only my family will see my hair.If I go out, I'll wear a hat. Then, my hair will look oddly dark with almost blonde sun-bleaching at the ends. Short-term, I'm okay with that.I was tempted to give this product two stars because the packaging was a delight to read, and the included gloves, cap, shampoo, and conditioner were wonderful extras.However, I'm so disappointed by the product itself, I have to give this one star, and share my experience with others, so they don't make a similar mistake.

Not available in my upcoming subscribe & save order but shows in stock and available to order at full price. Shenanigans.I really like this product. I've bought from them directly for years even when they took away the long hair option and instead make you buy two boxes. I've ordered it from Amazon 35 times, even after the subscribe & save price goes up by more than half.But I feel my loyalty is not reciprocated with upfront and straightforward business practices.

I use this kit to cover my grays, and it does a pretty good job. I was forced into coloring my own hair during the pandemic and have not looked back. It's easy to use and my hair still feels healthy. I did the color match on Madison Reed's website (which was awesome) and subscribed for a while, then I bought the kit from Target, and now I order from here on Amazon. I get compliments on the color from hair stylists who cut my hair.I also bought Madison Reed's mixing bowl and the application brush which helped, but you can get that elsewhere for cheaper.