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The wet n wild Photo Focus Dewy Foundation in Rose Ivory is a high-performing, skin-perfecting foundation designed to deliver a radiant complexion with a matte, light-diffusing complex. It offers buildable coverage suitable for all skin tones, ensuring a flawless look in any lighting. Plus, it's 100% cruelty-free, making it a responsible choice for beauty enthusiasts.






A**R
Great color for cool tones
I was pleasantly surprised by how well the color matched my skin tone. Having lot's of red in my skin, it's sometimes difficult to find a good color match. Also, was really pleased with the coverage. For the price point, I highly recommend this product. The longevity is great as well. Overall, I'm impressed.
A**1
Wet and wild liquid foundation
I really enjoyed this product, it’s nice and dewy and has great coverage. For the price, this is a major steal. It blends really well into the skin but it does have a bit of a sticky/heavy feel to it, which doesn’t really bother me but may bother others.
A**R
Great option for pale, pink toned skin - but not for oily skin
I really liked the true pink undertone of the foundation, which can be really hard to find. Other products sit very well on top of this foundation and blend out nicely. Otherwise, some minor complaints would be that it's not as dewy as anticipated, and maybe not for oily skin. I have very dry skin and by the end of the day I had to reapply powder which is not usual for me at all. It wasn't a big bother for me, but I can imagine it would be a problem for oily skin. There is also a little bit of odd smell to it, but for the price I can't complain at all.
C**S
Perfect color match
I was shocked how much i loved this makeup. Its the perfect color for me. It has amazing coverage, yet not heavy. Even covers my dark circles, and doesn't irritate by eyes or face. I do make sure my face is well moisturized or i mix with a bit of moisturizer. It stays on til i wash it off. I do lightly smooth over mycreases a couple of times a day, not sure if others notice, i do. I don't have any reason to go back to MAC foundation. It was only brand able to have foundation to match my completion and skin type.I 1st tried the nude ivory, it was ok, tho a bit to warm, the rose ivory a perfect match. I was shocked. I had people around my apt community i don't often see comment how good i look. I'm hooked. I can put the $ i save not buying MAC foundation towards my shiseido skin care.I also love the waterproof eyeliner and brow pencils.
J**R
Eh not the best
I am extremely pale and cool toned. This foundation (I got rose ivory for the pink undertones) oxidized on my skin and made it look a few shades darker and very yellow.
L**.
Great for the money (Full coverage)
This is the best full coverage affordable foundation, that being said, I don’t love it. I have dry/combo mature skin and it feels a little dry. I also don’t love full face foundation.This is definitely worth trying, and would stay on well for events.Great value.
L**.
Great, moist-looking coverage, without oiliness
This makeup is better than any high-priced makeup that I've used. It has very good coverage and leaves my skin looking moist without being oily. I even use it as my eyelid primer without worry that it will cause my eye makeup to smudge. I have 2 very deep lines where all makeup will pool, but after about 5 minutes I can gently wipe the excess from those spots with a finger and the pooling is gone. I'm in my 70s and am frequently told that I have beautiful skin.
V**E
Great value
This foundation worked better than the more expensive brands. It went on smoothly and turned my skin flawless and natural looking. I got a light color for winter and slightly darker one for summer.
Trustpilot
3 weeks ago
1 month ago