Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience

This book was fun and easy to read with real life stories and good examples. It helps presenters to organize, craft and deliver messaging that are easy to follow and influence audiences. I used it for job interviews as well and it worked! It’s also good for college students as my daughter read the book and used it at school with success.

Really a simple, yet powerful framework you can use for your presentations internally as well as with working with external partners. I love the simplicity of the language and easy to use tactics that are described in the book

Parts of this is repetitive and I wonder if it could have been reduced by 40% pages and cost 25% less, but as a package this book has solid points, great examples, is aesthetically pleasing and highly engaging... i have several business and leadership type books...this will be one of the few i will lend to others who can benefit. Solid overall. Satisfied

A must read business book on every MBA student and business professional list. I was impressed with the simplicity of the recommendations and active examples that are woven throughout the book. Great storytellers themselves, the authors have compiled years of experience and distilled key recommendations for presenting to any audience on any topic. This will be a regularly referenced book on my desk. I can’t recommend it enough if you are looking to improve your communications and make even more impact. A must read!

I finally realized I needed to find the tools to be better at storytelling recently when I had 5 minutes with my boss’s boss to fill him in on a big project. Instead of succinctly giving him the synopsis of the project (and my involvement in it!), I stumbled around without succinctly communicating the highlights, and hung up going - ugh. I just really blew an easy opportunity to impress him. I set out to find help with this kind of thing and found Everyday Business Storytelling...I want to shout from the rooftops what a wonderful “secret sauce” this is to delivering in those moments! The tips, tricks, and insights have already helped me speak more confidently (and impressively, I must say) in meetings and I’m only a few pages in! Highly highly recommend for anyone who works in an office/team setting. Easy to absorb. Functional tactics that you can apply to all types of moments with clients and internal stakeholders, even with the most basic things like sending an email. Can’t say enough how much I love this book. Wish I’d known all this 10 years ago!

Feeling empty and depleted? Or stuck in place, with no clear direction? Just need some new ideas for inspiration? Read a damn book! I tell myself this all the time, and it works.To jumpstart 2022, I began reading "Everyday Business Storytelling," by sisters Janine Kurnoff and Lee Lazarus, and it’s been a breath of fresh air. Not only did they do a great job of reminding me why storytelling is fundamental and critical to successful engagement with an audience, at any level, but they also opened my eyes to new ways to improve a narrative using visual storytelling techniques. It’s an inspiring read for anyone who wants to kick-start your communication skills by crafting stories that are verbally and visually more engaging.

This book is easy to read, easy to use, and will help you level up your presentations without getting weighed down in a lot of jargon & nonsense.I read it in a day, made a two-pager of notes from it that I could refer to over & over again, and I use it for every presentation. If you want to lean into being great at this, it takes a small bit of effort and this book will give you the tools to crush your presentations.Really useful book, worth every penny.

Whether you're a recent college grad or have been in business for 50 years, this book has valuable strategies for anyone that needs to communicate information or ideas. It lays out a simple formula for organizing your message in a way that will capture people's attention and help you provide the right amount of context to get decisions made.I recently took the on-demand course from TPC that complements the book (they're both called Everyday Business Storytelling) which has a library of videos that expand on the topics covered in the book (as well as downloadable resources, activities, etc.) Highly recommend both!