Knight & WilsonPurePlex Cream Hair Bleach. Powder Free. Bond Reconstructing. Up to 8 of Lift, Protects & Repairs during Lightening. Complete bleaching kit with tint bowl and brush. Ammonia Free.

I have never bleached my own hair before dyeing it. I usually go to a salon, but poor times and lack of funds call for desperate measures. I watched a thousand YouTube videos on how to bleach my growth before settling on this PurePlex Cream bleach. Good reviews, so I went for it! So glad I chose this one.I bought two boxes, because I had about 7-8 inches of regrowth/virgin hair. I needed two boxes, so just FYI. I followed the directions after practicing sectioning and “painting” my hair before I mixed the product and went for it (recommended). It worked PERFECTLY. I loved the cream consistency because it allowed me to make sure I covered ALL of my hair that I needed to.I went from a dark brown to light gold in 30 minutes. No burning, no missed spots (again, practice, use alligator clips, pick combs and use TWO mirrors). I used about 1 and a half boxes for all my regrowth. See first photo.Second photo is after dyeing it. This bleach formula has a keratin/bond builder you add, so my hair was in excellent shape immediately after. I was able to dye it right away. Dark-ish neon magenta it is!! For now…I will absolutely buy this again and be using this instead of going to the salon from now on. And not waiting so long, I don’t want 8 inch roots again! 😅Comes with gloves, a small “painting/sectioning” brush, and conditioner. Make sure you’ve got a plastic mixing bowl and probably a couple more (wider and stronger) dyeing brushes.A+, will buy again and recommend.

I’ve bleached my hair for a couple decades and have tried probably all of the brands. This bleach takes a teeny bit longer than manic panic or color oops but my hair so SO soft after use. They take the time to include very good instructions and the little extras to help you succeed. I’ve used it twice and it’s the only bleach I’ll use going forward.

This product does lighten hair. Has so many things inside shampoo conditioner the tray the brush gloves & best of all a bonder to protect hair & a extra conditioner to repair hair. It doesn’t smell like the harsh other brands. It has no ammonia. I would give it a 5 but it’s really thick because it’s cream based which it’s a good thing. Follow instructions carefully. My hair was orange/red all summer. I used color oops to remove some of the color as you can see in photo3 . Beware color oops stinks a lot but it works. I waited a week then did this . My hair is long down to my waist I used 4 boxes to saturate. This bleach doesn’t dry hair as much as others . But my hair took a strain so I have to condition s lot. Hope this long review helps.

The best lightening kit that doesn't wreck your hair! I've tried them all and have done my own hair for 20 years.

This was my first time bleaching and I was so happy with the results! I was bleaching just a section of hair to make a hidden rainbow. It was easy to use, but you definitely need to apply more than you think to get even coverage. Will use again when it’s time to touch up! Not that smelly either.

Followed the instructions.. left on for almost an hour and my brown hair was still brown!!! It didn't lift any color at all. What a waste of time and money.

If you’ve never bleached your hair before, you always need to buy more bleach than you think you need the product worked OK it took a very long time to bleach my hair so unfortunately, that was a big downfall and it didn’t bleach as thoroughly as if you were to get an actual bleach product, I guess because this one says it’s supposed to be better for your hair. The strength of the processing is certainly less than that of, much harsher bleach. It’s easy enough to use and they have great little containers so I liked what the product actually contained in terms of set up and I think if you have very light hair, this is a good choice for you but if you have dark hair or if you have red hair or if you have orange hair, it’s not going to be the best. You really should just get something that’s either a higher development or a different chemical But again if you’re blonde and you wanna just brighten yourself up, this is great I think for someone like that and it’s very easy to use the smell not bad at all so those are good selling points.

Didn't process as well but not the fault of the product It was a great price for the product and still considered a good buy.