Digital Marketing (6th Edition) 6th Edition

I very much like the holistic perspective of the book. I was a bit surprised to find many examples from 2005/2006 in the book. I am the author of several marketing textbooks and we know that everything "digital" requires constant updating. I am waiting for the 7th edition and enjoy the current one until then.

The book is colorfull and the information is easy to understand

This book was needed for my class, and it was cheap to rent.

Such an easy thing to do and who wants more books after the class is complete

Very insightful and detailed in strategic approach to building digital competencies

This book is precise and easy to read!!! Love it!!!

Information from chapters are repetitive, mixed together and confusing. There will be times where the authors will make a brilliant point, but most of the time the information is common sense or the information is stated in such a way that is incredibly complicated. There are charts and graphs that are randomly displayed without much explanation. Truthfully, I resent having to incorporate this textbook in my class.

Great price, fast shipping, and had everything I needed for class