Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) Paperback – October 1, 2016

You may be tempted to think this book is just about internet marketing and Google Adwords. It is not. While the central theme is about Google Adwords, there is a wealth of information and advice that applies to running any business.Perry Marshall is a well known and highly respected expert on Google Adwords. So when he provides information, you should listen.This book is extremely well written and easy to understand. It is filled with specific examples and gives you step by step instructions on how to implement the advice being given.As an added bonus, there are selections from Scientific Advertising by Claude Hopkins (written in 1923 and considered a real classic on advertising) . If you did nothing other than read and implement the "Uncle Claude Sez" inserts at the end of each chapter, you would more than pay for the cost of this book.There are plenty of tools and sources that will help you in making your online (or offline business for that matter)more profitable.Follow the steps given in this book and you will greatly increase your internet traffic. There is some great solid lessons about the value of testing, testing and then testing some more. Perry and Bryan make it easy to follow and implement. However they do make the observation that most people are rather lazy and will not make the effort to really do the work necessary. They make the point that internet marketing is a real business and if you treat it like a business, it can be highly profitable. However, treat it casually and it will never fulfill your dreams.Well worth reading, even if you never plan to run an internet business. There a couple of groups that probably hope you don't read it, Google - cause you will slash the cost of your Google Ads and your competitors - cause after reading you will be a much sharper competitor.

...it would work for the juggernauts too- but they'd never consider using it. Thank goodness. Us small guys get a real break.Not an adwords book alone by the undisputed King of the Realm, this is a song, from cover-to-cover on scientific advertising, total quality management, incessant incremental improvement (sometimes with pretty big 'increments')and CRM. Unlike those former and current programs, this is written in a very flowing style, full of real-life examples, and no fluff.I always highlight books on 1st read- I've got to say that my poor yellow highlighter is crying as I close the book- there's a whole lot of yellow in there, unlike most 'marketing' books I own. I've bought 'Guru' ebooks for 100 times as much that didn't have one tenth the value of this one book.Perry and Todd could have easily marketed it that way, but chose not to, to our great benefit. And on top of that, purchasers get an online supplement worth $85! It's apparent that these guys care about us (well, those other guys 'care' too- enough to empty our pockets as often and as completely as possible).This is MUST reading for any little scrappy entrepreneur that wants to eat some of the big boys' lunch without going bankrupt (and most won't even know what hit them).And think of how much fun a huge and growing ROI will be- when it's finally yours.

The Ultimate Guide lives up to its name. I have been involved in internet marketing for 6 months and this book is head and shoulders above the rest of what I've found in explaining Adwords, at a fraction of the cost.Perry Marshall not only gives expert advice he does it clearly without talking down to the reader. I found that this is not just an Adwords how-to book. Concepts and techniques can be applied across the internet markteting spectrum.My first (successful) Adwords campaign began after reading chapter 4 (I couldn't wait). Using what is taught in just the first 4 chapters in one week my return on investment was 235%. I continued to read through chapter 8 applying the principles and techniques and tweaks. After week 2 my ROI was 436% and cost per click was less with $626.00 net profit. I'm still reading tweaking and testing.This is absolutely incredible for a beginner who 6 months ago did not even know what Adwords was.In all, this is a pretty comprehensive guide packed (don't be fooled due to lack of hype) with information on Adwords and internet marketing. Any one who desires to know how-to make money on the internet will save time and money when they invest in this one.