EVA·NYC Mane Magic 10 in 1 Shampoo 0G 8.8 Fl Oz (Pack of 1)

The Eva NYC Purple Shampoo works really well for keeping blonde tones bright and neutralized. After just a couple of washes, I noticed a clear difference—brassy and yellow tones looked much cooler and more balanced. What I appreciate most is that it doesn’t dry out my hair the way some purple shampoos do. The formula feels gentle but still effective, and it leaves my hair soft instead of brittle. It lathers nicely, spreads evenly, and rinses out cleanly without staining my hands or shower. The scent is pleasant, and a little goes a long way. Overall, it’s a reliable product that tones well, maintains color between salon visits, and keeps hair feeling healthy. Highly recommend for anyone with blonde or highlighted hair.

This shampoo has been a game-changer for my frizz! It cleanses really well but still leaves my hair feeling soft and smooth. After using it, my hair looks sleeker and way less puffy—even on humid days. The scent is sooo nice too, which makes washing my hair so nice. Love it!

It's great! I don't notice it leaving my hair feeling like straw like a lot of purple shampoos, instead my hair actually feels clean and moisturized after. It's affordable compared to some other brands and it has a good toning effect. The bottle doesn't say how long to leave it on for so I'd start with 1-2 min if you have light blonde hair to make sure it doesn't deposit too much pigment. Oh, and I LOVE the scent. I wouldn't say it stays after rinsing, but it's a nice smell when lathering.

Smells great and helps tame my wavy hair. I haven’t tried an Eva NYC product that I haven’t loved!

Tried this brand because an influencer said it appeared to be sold under the Amika brand. It may not be exactly the same but definitely comparable to the high end brand. I’m using the shampoo and conditioner as well as the hair mask. I’m only my second set of bottles. It smells nice and leave my hair soft and silky. I’m 53, my hair is colored as well as some bleach. It is a bit frizzy without product. This has improved the texture and smoothed the frizz. I will continue to use this product!